1. Introduction

Health communication on social media comprises several behaviors with potentially beneficial and harmful implications. It includes searching for advice, exchanging personal experiences, interacting with people who face similar conditions, and watching health-related videos. These activities can widen access to practical knowledge and peer support, particularly when formal services are difficult to reach (Chen & Wang, 2021; Han et al., 2021; Naslund et al., 2020). The same activities can also place users in streams of conflicting claims, emotionally charged stories, and uncertain source cues. Accordingly, the central question is not whether social media is uniformly good or bad for health. It is how a particular pattern of health-related engagement covaries with psychological distress, through which cognitive resources, and under which technological and age conditions.

The distinction matters because evidence drawn from general social media use does not map automatically onto health communication. General use may affect well-being through social comparison, cyberbullying, displacement, or social connection (Chou & Edge, 2012; Kowalski et al., 2014). Health-related communication adds a different source of uncertainty: the stakes of interpreting symptoms, treatments, and personal risk. During crises, misleading or rapidly changing claims may intensify fear (Anwar et al., 2020; Apuke & Omar, 2021). Outside crises, repeated searching can still be entangled with health anxiety and distress (Te Poel et al., 2016). Heavy social media use and perceived information overload have likewise been associated with depressive symptoms and psychological distress (Matthes et al., 2020; Merlici et al., 2024; Mougharbel et al., 2023). These observational estimates describe contemporaneous covariance; temporal ordering requires repeated measurement.

One cognitive resource that may organize these mixed experiences is information-seeking self-efficacy: confidence in being able to find helpful health resources online. Repeated searching and exchange may provide practice and successful retrieval experiences, thereby strengthening confidence. Conversely, an unmanageable volume of inconsistent content can expose limits in a user’s search strategy and weaken confidence (Cao et al., 2016; Eastin & LaRose, 2000; Rains, 2008). Treating self-efficacy as a possible statistical intermediary therefore permits a more specific test than treating all online health activity as a direct psychological exposure.

Wearable health devices introduce another information channel. Activity trackers and smartwatches offer individualized, repeated feedback that may complement social media content, but they may also make additional social-media searching less consequential for confidence. Wearables can support self-monitoring and engagement, yet devices are facilitators rather than autonomous causes of behavior change (Kang & Exworthy, 2022; Patel et al., 2015). Their role in the communication–efficacy association is therefore an empirical question. Age further complicates this role because older and younger adults differ in technology access, experience, health needs, and patterns of device adoption (Chandrasekaran et al., 2021; Fowe & Boot, 2022; Kim & Choudhury, 2020).

This study integrates these issues in one conditional-process analysis of the Health Information National Trends Survey (HINTS) 6. The contribution is deliberately bounded. We estimate whether social media health communication is associated with psychological distress, whether information-seeking self-efficacy carries a statistical indirect association, and whether wearable adoption and age condition the first-stage association. The design estimates unweighted, same-wave associations among complete-case respondents. Causal and nationally representative population parameters would require temporal or experimental identification and design-based weighting. Its value lies in separating three propositions that can otherwise be conflated: an association with distress, a conditional association with confidence, and a mediated association between them.

2. Conceptual Background and Hypotheses

2.1 Social Cognitive Theory and Domain-Specific Self-Efficacy

Social cognitive theory treats behavior, personal factors, and environmental conditions as reciprocally related rather than as a one-way sequence (Bandura, 1989). Within this account, self-efficacy concerns perceived capability to perform a specified activity; it is not a general personality trait and should be matched to the task being studied (Bandura, 1977). The present task is narrow: finding helpful health resources on the Internet. We therefore use the term information-seeking self-efficacy for this search-confidence judgment. The measure does not directly assess whether respondents can verify accuracy, compare evidence, or apply clinical guidance, so claims about digital health literacy would exceed the item’s content (Norman & Skinner, 2006).

This construct–measure boundary changes the interpretation of the model. A positive association between communication frequency and search confidence may reflect practice, familiarity, or selective participation by confident users. It does not prove that respondents became better at evaluating health claims. Similarly, a negative association between search confidence and distress would be consistent with a psychological resource account. The present coefficient estimates same-wave covariance, whereas a test of reduced later distress requires temporal separation. The hypotheses are consequently stated as associations within the measured domains.

2.2 From Conceptual Claims to Statistical Estimands

The proposed model contains several claims that require different evidence. The total communication–distress coefficient addresses whether respondents who communicated more frequently also reported more distress after adjustment for the selected covariates. The first-stage coefficient addresses whether communication frequency varied with confidence in finding helpful resources. The second-stage coefficient addresses whether confidence retained an association with distress at a common level of communication frequency. Their product summarizes an indirect statistical association. A moderation term addresses slope heterogeneity, and a three-way term asks whether that heterogeneity itself changes across age. Each coefficient therefore answers a narrower question than the verbal model taken as a whole.

This estimand-first separation prevents a common inferential shortcut. A precisely estimated communication–confidence path and a precisely estimated three-way interaction can coexist with an indirect product centered near zero whenever confidence has little independent association with distress. Likewise, a wearable difference in the confidence slope can appear even when adopters and nonadopters have positive slopes. The hypothesized process is supported only to the extent that the corresponding coefficient or bootstrap product answers that exact claim. Conditional-process analysis is therefore used here as a disciplined decomposition of covariance rather than an automatic mechanism detector.

Covariate adjustment narrows the comparison but retains the observational assignment process. Age, income, education, and social position can shape device adoption, communication behavior, confidence, and distress through pathways that the available variables only partly represent. Health status, health anxiety, Internet access quality, and the credibility of encountered content are especially plausible omitted determinants. The resulting estimand is an adjusted respondent-level association under the specified linear model. This explicit scope permits the results to inform later longitudinal and experimental work while reserving temporal interpretation for designs built to identify it.

2.3 Social Media Health Communication and Psychological Distress

Social media health communication can offer informational and relational resources. Users may learn the language needed to ask clinicians questions, discover patient communities, or recognize that others share their experiences (Chou et al., 2021; Jacobs et al., 2017; Takahashi et al., 2009). Yet health communication can also increase the salience of illness, expose users to alarming anecdotes, and create conflicts among recommendations. These burdens are especially plausible when content volume exceeds users’ capacity to select and integrate it (Whelan et al., 2020; Xie et al., 2023).

The HINTS measure used here captures active forms of communication—sharing personal information, interacting with people who have similar health problems, and watching health-related videos—rather than elapsed screen time. More frequent engagement can therefore indicate greater exposure to both support and illness-related concern (Choudhury & Asan, 2021; Mougharbel et al., 2023). People who are already distressed may also seek or share more health information. Even with that ambiguity, a positive adjusted association is a reasonable expectation.

Hypothesis 1. More frequent social media health communication is positively associated with psychological distress.

2.4 Information-Seeking Self-Efficacy as a Statistical Intermediary

Self-efficacy provides a plausible cognitive connection between communication behavior and distress, but the direction of the first-stage association is not self-evident. Successful searches and repeated interaction can supply mastery experiences that strengthen confidence. At the same time, contradictory or excessive information can generate confusion and reveal uncertainty, potentially eroding confidence (Li et al., 2024; Matthes et al., 2024). Evidence that online self-efficacy predicts information seeking also leaves open reciprocal selection: confident users may simply engage more often (Cao et al., 2016; Rains, 2008).

The second-stage expectation is clearer. Confidence in locating useful resources may reduce helplessness and make health uncertainty more manageable. Caregiver research, for example, links communication-related efficacy with lower psychological strain (Oh, 2017). Nevertheless, a one-item confidence rating may have limited independent association with a broad distress scale once demographic differences and communication frequency are held constant. Because the competing first-stage processes lead to different signs, the test focuses on whether the bootstrap interval for the product term excludes zero rather than presuming a causal sequence.

Hypothesis 2. Information-seeking self-efficacy statistically mediates the association between social media health communication and psychological distress.

2.5 Wearable Adoption as a First-Stage Moderator

Wearables provide continuous and personalized information that differs from the socially produced content encountered online. Device feedback can support self-monitoring, goal setting, and perceived control (Gao et al., 2015; Rieder et al., 2021). Wearable users also tend to report greater confidence in managing health, although selection into adoption remains a competing explanation (Xie et al., 2021). These observations imply that adoption may alter, rather than simply add to, the association between social media activity and search confidence.

Two mechanisms predict opposite directions. A complementarity account suggests that personal metrics help users interpret social media content, making communication more strongly associated with search confidence. A redundancy account suggests that adopters already possess an alternative information and feedback channel, reducing the marginal association between additional social media communication and confidence. Existing evidence that device effects depend on context and sustained engagement does not resolve this contest (de Vries et al., 2025; Patel et al., 2015). The moderation hypothesis therefore concerns whether the slope differs, with its direction determined empirically.

Hypothesis 3. Wearable-device adoption moderates the association between social media health communication and information-seeking self-efficacy.

2.6 Age as a Boundary Condition

Age may condition the role of wearables because it combines cohort differences in digital experience with differences in health need and technology use. Older adults are, on average, less likely to adopt new digital health tools and may encounter more usability barriers (Barnard et al., 2013; Chandrasekaran et al., 2021). Digital inequality also persists within older populations: access, skills, and uses vary substantially by education and other resources (Friemel, 2016; Hargittai & Dobransky, 2017). These patterns caution against treating age as a proxy for inability.

Age can make either complementarity or redundancy more pronounced. For an older adopter who integrates device data successfully, personalized feedback may make social media content easier to interpret. Alternatively, because the wearable already supplies salient personal information, additional social media activity may contribute relatively little to confidence. Reviews show that older users can benefit from wearables while still facing adoption and sustained-use barriers (Fowe & Boot, 2022; Moore et al., 2021). We therefore test whether age changes the wearable-by-communication interaction without assuming that adoption confers a uniform advantage.

Hypothesis 4. Age moderates the moderating association of wearable adoption with the social media health communication–information-seeking self-efficacy relationship.

Figure 2. Conceptual Model
Figure 2: Conceptual Model

3. Method

3.1 Data Source and Analytic Sample

We used the public-use HINTS 6 data file. HINTS is a cross-sectional survey of U.S. adults designed by the National Cancer Institute to study cancer- and health-information knowledge, attitudes, and behaviors (National Cancer Institute, 2022). The public file contained 6,252 respondents. Although the survey used a complex national design, the archived analysis for this manuscript applied unweighted ordinary least squares models. We retain that estimand and describe the results as associations in the analytic respondent sample, not as population-weighted U.S. estimates.

The complete-case sample was reconstructed directly from the public variables and the official HINTS 6 instrument. Valid scores were available for psychological distress for 5,910 respondents; 149 additional records lacked one or more of the three social media communication items, 95 lacked the self-efficacy item, and 58 lacked age. Wearable adoption was complete among the remaining cases. Complete sex-assigned-at-birth, race/ethnicity, marital status, and education data left 5,208 records, and excluding 217 records without non-imputed income produced the final sample of 4,991. Supplementary Table S2 records each step so that the sample can be reconstructed independently.

Figure 1. Flowchart of Study Participant Selection
Figure 1: Flowchart of Study Participant Selection

3.2 Measures

3.2.1 Social Media Health Communication

Social media health communication was the sum of three HINTS 6 frequency items asking how often, in the past 12 months, respondents had shared personal health information on social media; interacted with people who had similar health or medical issues on social media or online forums; and watched a health-related video on a social media site such as YouTube. Responses were coded 0 (never), 1 (less than once a month), 2 (a few times a month), 3 (at least once a week), and 4 (almost every day), then summed (0–12). Higher scores indicate more frequent active communication. Internal consistency was modest (Cronbach’s α = .637), so the score should be interpreted as a compact behavioral-frequency index rather than a unidimensional clinical scale.

3.2.2 Information-Seeking Self-Efficacy

Information-seeking self-efficacy was measured with one item: “How confident are you that you can find helpful health resources on the Internet?” Responses were coded from 0 (not confident at all) to 4 (completely confident). The item captures confidence in locating helpful resources, not demonstrated search performance or the ability to judge accuracy. Single-item efficacy measures can be predictive in narrowly specified domains, but they do not permit an internal-consistency estimate and may omit facets of the construct (Hoeppner et al., 2011).

3.2.3 Psychological Distress

Psychological distress was measured with the four-item Patient Health Questionnaire (PHQ-4). Respondents reported how often during the prior two weeks they experienced little interest or pleasure, felt down or hopeless, felt nervous or on edge, and could not stop or control worrying. Each item ranged from 0 (not at all) to 3 (nearly every day), yielding a 0–12 sum in which higher scores indicate more frequent anxiety and depressive symptoms (Kroenke et al., 2009). Internal consistency in the analytic sample was α = .863.

3.2.4 Wearable Adoption, Age, and Covariates

Wearable adoption indicated a yes response to whether the respondent had used an electronic wearable device such as a Fitbit, Apple Watch, or Garmin Vivofit to monitor or track health or activity in the prior 12 months (1 = adopter, 0 = nonadopter). Age was reported in years (18–99). Covariates were sex assigned at birth (male versus female), race/ethnicity (non-Hispanic White, non-Hispanic Black, Hispanic, non-Hispanic Asian, and other, with other as the reference), marital status (married, living with a romantic partner, divorced, widowed, separated, and single, with single as the reference), education (seven ordered categories), and annual household income (five ordered categories). The analysis used the non-imputed income field to preserve the archived model’s complete-case definition.

3.3 Analytic Strategy

We first summarized the analytic sample and estimated Pearson correlations. Hypothesis 1 was tested with an adjusted ordinary least squares regression of distress on social media health communication. The mediation analysis then estimated the communication–self-efficacy path and an outcome model containing both communication and self-efficacy. The indirect association was evaluated with 5,000 percentile bootstrap draws. Consistent with the limits of cross-sectional mediation applications (Li et al., 2026), the product term is described as a statistical indirect association and not as evidence of temporal transmission.

Hypothesis 3 was tested by adding the communication-by-wearable interaction to the self-efficacy model. Hypothesis 4 was tested with all lower-order terms and the communication-by-wearable-by-age interaction. The outcome equation was the same as in the mediation model. These equations correspond to PROCESS Models 4, 1, and 11 (Hayes, 2022). Conditional interaction tests and simple slopes were evaluated at ages 35, 57, and 72, the representative values retained in the archived output. All models included the same covariates.

To make coefficients comparable across differently bounded variables, we also report the percentage coefficient, bₚ, defined as b multiplied by the conceptual range of the predictor divided by the conceptual range of the outcome (Zhao et al., 2024). The transformation uses the prespecified ranges 0–12 for social media health communication and distress, 0–4 for self-efficacy, 0–1 for wearable adoption, and 18–99 for age. For interactions, component variables were mapped to 0–1 before products were formed. Thus, bₚ is a conceptual-range contrast, not a standardized beta and not a sample-range min–max coefficient. Two-sided 95% confidence intervals are reported. No adjustment for multiple testing was applied, and statistical significance is not treated as a substitute for effect magnitude or design credibility (Li et al., 2025).

Table 1: Characteristics of the Complete-Case Analytic Sample (N = 4,991)

Characteristic n % or M (SD)
Age, M (SD), years 4,991 54.65 (17.11)
Sex assigned at birth
Female 2,976 59.6
Male 2,015 40.4
Race/ethnicity
Non-Hispanic White 2,887 57.8
Non-Hispanic Black 788 15.8
Hispanic 882 17.7
Non-Hispanic Asian 261 5.2
Non-Hispanic other 173 3.5
Marital status
Married 2,313 46.3
Living with a romantic partner 349 7.0
Divorced 770 15.4
Widowed 460 9.2
Separated 118 2.4
Single, never married 981 19.7
Education
Less than 8 years 74 1.5
8 through 11 years 201 4.0
High school 839 16.8
Post-high-school vocational/technical 363 7.3
Some college 1,063 21.3
College graduate 1,437 28.8
Postgraduate 1,014 20.3
Annual household income
Less than $20,000 772 15.5
$20,000–$34,999 641 12.8
$35,000–$49,999 646 12.9
$50,000–$74,999 872 17.5
$75,000 or more 2,060 41.3
Wearable adopter 1,756 35.2

Note. Percentages may differ from 100 because of rounding. The table describes the unweighted complete-case sample. Income uses the non-imputed public-use field and was grouped from nine categories into five.

Table 2: Descriptive Statistics and Pearson Correlations Among Focal Variables

Variable M SD Range α 1 2 3 4 5
1. Psychological distress 2.23 2.80 0–12 .863
2. Social media health communication 1.59 1.95 0–12 .637 .178
3. Information-seeking self-efficacy 2.41 0.98 0–4 −.007 .212
4. Wearable adoption 0.35 0.48 0–1 .003 .166 .172
5. Age 54.65 17.11 18–99 −.218 −.292 −.264 −.237

Note. N = 4,991. Wearable adoption is coded 0 = nonadopter and 1 = adopter. Alpha is not applicable to the single-item and demographic variables. Correlations are unweighted.

4. Results

4.1 Sample Characteristics

The 4,991 respondents had a mean age of 54.65 years (SD = 17.11); 59.6% were women and 35.2% had used a wearable device in the prior year. The mean social media health communication score was 1.59 (SD = 1.95), the mean information-seeking self-efficacy score was 2.41 (SD = 0.98), and the mean distress score was 2.23 (SD = 2.80). The communication score correlated positively with distress (r = .178), self-efficacy (r = .212), and wearable adoption (r = .166), and negatively with age (r = −.292). Self-efficacy had almost no bivariate association with distress (r = −.007).

These descriptive relations already qualify the proposed mechanism. Communication frequency was associated with both greater distress and greater search confidence, while confidence itself was not materially related to distress. A detectable communication–confidence coefficient therefore would not, by itself, demonstrate an indirect association with distress.

4.2 Association With Distress and Mediation Test

Controlling for demographics, social media health communication was positively associated with psychological distress, bₚ = .236, SE = .020, 95% CI [.197, .275], p < .001; the model explained 8.1% of the variance. Hypothesis 1 was supported as an adjusted cross-sectional association. A full conceptual-range increase in communication corresponded to approximately 23.6% of the conceptual distress range, conditional on the included covariates. Following Zhao et al. (2024), this coefficient describes a scale-relative conditional contrast, an estimand distinct from a within-person causal change.

Communication was positively associated with self-efficacy, bₚ = .274, SE = .020, 95% CI [.234, .314], p < .001. When communication and self-efficacy were entered together in the distress model, the direct communication coefficient remained positive, bₚ = .241, SE = .020, 95% CI [.201, .281], p < .001, whereas the self-efficacy coefficient was small and not statistically distinguishable from zero, bₚ = −.016, SE = .014, 95% CI [−.044, .011], p = .239. The bootstrap indirect association was bₚ = −.0045, bootstrap SE = .0040, 95% bootstrap CI [−.0125, .0031]. Because the interval included zero, Hypothesis 2 was not supported.

Mediation requires evidence from both component paths and the bootstrap product. Here, communication was associated with confidence, whereas the adjusted confidence–distress coefficient and the product interval were centered close to zero. Interpreting only the small p value for the first stage would substitute a significance narrative for the product-of-coefficients evidence (Li et al., 2025).

Table 3: Focal Regression, Mediation, and Moderation Results

Model term bₚ SE 95% CI p ΔR² Decision
Total association: SMHC → PD .236 .020 [.197, .275] < .001 .0809 H1 supported
First stage: SMHC → ISSE .274 .020 [.234, .314] < .001 .1193
Direct-and-remainder: SMHC → PD .241 .020 [.201, .281] < .001 .0812
Second stage: ISSE → PD −.016 .014 [−.044, .011] .239 .0812
Indirect: SMHC → ISSE → PD −.0045 .0040† [−.0125, .0031]† H2 not supported
SMHC × wearable adoption → ISSE −.148 .041 [−.228, −.068] < .001 .1269 .0023 H3 supported
SMHC × wearable adoption × age → ISSE −.758 .195 [−1.140, −.377] < .001 .1553 .0026 H4 supported
Index of moderated moderated mediation .0124 .0117† [−.0087, .0377]† Not supported

Note. N = 4,991. bₚ is the conceptual-range percentage coefficient, not a standardized beta. All models are unweighted and adjust for sex assigned at birth, race/ethnicity, marital status, education, and income. †Bootstrap SE and percentile bootstrap CI based on 5,000 draws. R² belongs to the full equation shown; ΔR² is the increment for the highest-order interaction.

4.3 Conditional Association With Information-Seeking Self-Efficacy

In the first-stage moderation model, the communication-by-wearable interaction was negative, bₚ = −.148, SE = .041, 95% CI [−.228, −.068], p < .001, ΔR² = .0023. The positive communication–self-efficacy association was therefore weaker among wearable adopters than among nonadopters. Hypothesis 3 was supported. The interaction was small in incremental variance terms and should not be recast as proof that wearables protect users from distress; its outcome was search confidence, not distress.

The three-way communication-by-wearable-by-age interaction was also negative, bₚ = −.758, SE = .195, 95% CI [−1.140, −.377], p < .001, ΔR² = .0026. The wearable difference in the communication slope was not detectable at age 35, bₚ = .055, p = .296, but it was negative at age 57, bₚ = −.151, p = .001, and age 72, bₚ = −.291, p < .001. Thus, the dampening associated with wearable adoption became more pronounced at older ages, supporting Hypothesis 4.

Simple slopes clarify the interaction. At age 35, communication was positively associated with self-efficacy for both nonadopters (b = .0315, 95% CI [.0066, .0564]) and adopters (b = .0498, 95% CI [.0259, .0737]). At age 57, the association was larger for nonadopters (b = .1014, 95% CI [.0826, .1202]) than adopters (b = .0512, 95% CI [.0267, .0757]). At age 72, it was again larger for nonadopters (b = .1491, 95% CI [.1217, .1765]) than adopters (b = .0520, 95% CI [.0144, .0897]). Table 4 reports the corresponding conditional estimates at the three representative ages.

The conditional first-stage pattern did not produce supported moderated mediation. Every conditional indirect-effect interval included zero, and the index of moderated moderated mediation was .0124, bootstrap SE = .0117, 95% bootstrap CI [−.0087, .0377]. The supported conclusion is therefore asymmetric: age and wearable adoption conditioned how communication related to search confidence, while the bootstrap evidence for transmission to distress through confidence remained centered around zero.

Table 4: Conditional First-Stage and Indirect Associations

Effect Wearable status Age Estimate SE 95% CI p
Panel A. Conditional SMHC × wearable interaction
Interaction 35 .055 .053 [−.048, .158] .296
Interaction 57 −.151 .047 [−.243, −.058] .001
Interaction 72 −.291 .071 [−.430, −.152] < .001
Panel B. Conditional SMHC simple slopes on ISSE
Simple slope Nonadopter 35 .0315 .0127 [.0066, .0564] .013
Simple slope Adopter 35 .0498 .0122 [.0259, .0737] < .001
Simple slope Nonadopter 57 .1014 .0096 [.0826, .1202] < .001
Simple slope Adopter 57 .0512 .0125 [.0267, .0757] < .001
Simple slope Nonadopter 72 .1491 .0140 [.1217, .1765] < .001
Simple slope Adopter 72 .0520 .0192 [.0144, .0897] .007
Panel C. Conditional indirect associations
Indirect Nonadopter 35 −.0015 .0016† [−.0053, .0011]†
Indirect Nonadopter 57 −.0050 .0045† [−.0139, .0034]†
Indirect Nonadopter 72 −.0073 .0066† [−.0206, .0051]†
Indirect Adopter 35 −.0024 .0023† [−.0073, .0017]†
Indirect Adopter 57 −.0025 .0023† [−.0075, .0018]†
Indirect Adopter 72 −.0026 .0026† [−.0085, .0018]†

Note. Panel A estimates are conceptual-range interaction coefficients; Panel B estimates are natural-scale slopes for a one-point increase in the 0–12 communication score; Panel C estimates are bₚ indirect associations. †Bootstrap SE and percentile bootstrap CI based on 5,000 draws. All conditional indirect intervals include zero.

Figure 3. Conditional Process Model
Figure 3: Conditional Process ModelNote. Values are conceptual-range percentage coefficients (bₚ). The cₚ values are component contributions to the total association, expressed as percentages; the direct-and-remainder component can exceed 100% when the indirect component has the opposite sign. The a- and b-path cₚ values sum to the indirect-path contribution, and the direct-and-remainder and indirect cₚ values sum to 100%. Line style is retained from the original figure and does not encode statistical significance; the information-seeking self-efficacy–psychological distress path and the indirect effect were not statistically distinguishable from zero. Covariates are omitted for clarity; full estimates and inference are reported in Table 3.

5. Discussion

5.1 What the Findings Establish

The analysis yields three distinct findings. First, more frequent active health communication on social media was associated with greater psychological distress after adjustment for measured demographics. Second, more frequent communication was also associated with greater confidence in finding helpful online health resources, but that confidence was not independently associated with distress and did not carry a supported indirect association. Third, wearable adoption and age jointly changed the first-stage communication–confidence association, while the moderated mediation index remained uncertain. Keeping these findings separate is the principal interpretive requirement.

The positive communication–distress association is consistent with the idea that health-related social media activity can concentrate attention on illness, uncertainty, and emotionally salient experiences. It is also consistent with reverse selection: people experiencing anxiety or depressive symptoms may search, share, or connect more often. The present data cannot distinguish these explanations. Nor does the three-item communication index identify whether respondents encountered accurate, misleading, reassuring, or frightening content. The finding therefore concerns behavioral frequency and distress, not the effect of a particular content environment.

The failed mediation hypothesis is theoretically informative. Search confidence was positively related to communication frequency, which fits a practice or selective-participation account, yet confidence did not explain variation in distress once communication and covariates were included. A narrow belief about finding helpful resources may be insufficient to offset emotional reactions to health information. Confidence can also be inaccurate: feeling able to find information does not ensure that the information is reliable or that it reduces uncertainty. This distinction reinforces the need to measure appraisal skill, source quality, and emotional response separately rather than treating them as interchangeable dimensions of digital health literacy.

Taken together, the coefficient profile locates the empirical boundary of the proposed mechanism. The stable feature is the adjusted communication–distress association, which changes little when search confidence enters the outcome equation. The conditional feature lies in the communication–confidence slope, which varies by wearable status and age. The near-zero confidence–distress coefficient leaves these two features statistically disconnected in the present sample. This distinction directs substantive attention toward emotional reactions, content characteristics, health anxiety, and other pathways that could link communication behavior with distress. It also suggests that increasing search confidence alone may be a weak intervention target unless confidence is paired with accurate appraisal, credible sources, and support for managing threatening information.

5.2 Interpreting Wearable Adoption and Age

Wearable adoption weakened the positive association between social media health communication and search confidence, especially at older ages. Wearable devices operate within broader self-regulatory practices rather than as stand-alone drivers (Patel et al., 2015; Rieder et al., 2021). All six reported simple communication slopes were positive, so the empirical difference concerns the marginal slope. One post hoc explanation is informational redundancy. Adopters already receive individualized metrics and repeated feedback, so additional social media communication may contribute less to their confidence than it does for nonadopters. The mechanism remains a post hoc account whose direct test requires measures of how users integrate device feedback with social media information.

The age pattern requires equally careful language. At older ages, adopters showed smaller communication slopes rather than a larger modeled wearable advantage. At ages 57 and 72, communication slopes were substantially larger among nonadopters, whereas adopter slopes remained positive and comparatively stable. This could reflect redundancy among adopters, stronger self-selection among older users, different health needs, or unmeasured disparities in digital skills. Age-based digital inequality research emphasizes that chronological age does not uniquely determine technology capability (Friemel, 2016; Hargittai & Dobransky, 2017; Huang & Ye, 2025). Any intervention derived from these results should therefore assess skills and access directly rather than target people on age alone.

The very small increments in explained variance are also consequential. The interaction terms were estimated precisely in a sample of nearly 5,000 respondents, but ΔR² values were .0023 and .0026. As Li et al. (2025) argued more generally, statistical detectability should not be allowed to inflate a theoretical narrative. The effects identify a focused conditional pattern whose explanatory reach is modest and whose stability requires replication.

5.3 Alternative Explanations and Discriminating Evidence

Several data-generating processes could produce the observed first-stage interaction. Selection into wearable adoption is one. Adopters may begin with greater digital confidence, more resources, stronger interest in health tracking, or a more proactive orientation. At older ages, the selectivity of adoption may be especially strong because device uptake is less common and may require more support. In that case, adopters would enter the survey with a relatively stable level of search confidence, leaving less cross-sectional covariance for communication frequency to explain. A prospective adoption study with pre-adoption confidence measures could distinguish this selection account from a change attributable to device use.

Information-channel substitution offers a second explanation. Nonadopters may rely more heavily on social media interaction and videos as opportunities to practice searching and to locate peer knowledge. Adopters may distribute the same informational work across device dashboards, apps, clinicians, and social media. The smaller adopter slope would then reflect a diversified information ecology rather than a loss of efficacy. Testing this account requires channel-specific measures: frequency of consulting wearable data, use of linked health apps, discussion of device metrics with clinicians, and the extent to which social media searches are prompted by device readings.

Measurement heterogeneity provides a third explanation. Sharing personal information, peer interaction, and video viewing may have different associations with confidence across age and adoption groups, yet the summed index imposes one common slope. The modest alpha suggests that these behaviors should also be analyzed separately in a replication. Similarly, confidence in finding helpful resources may function differently for experienced and inexperienced users. Multi-item measures of search planning, source evaluation, and confidence calibration would permit measurement invariance tests and would clarify whether the interaction concerns differences in perceived capability or different interpretations of a single survey item.

5.4 Implications

For health communicators, the results favor a diagnostic rather than a universal intervention. High-frequency users may need help judging source quality and managing emotionally difficult content, even when they feel confident in locating information. Confidence checks alone may therefore miss users who are both active and distressed. Platforms and public health organizations could pair search guidance with transparent source cues, uncertainty statements, and routes to professional support.

For wearable programs, the findings argue against presenting device adoption as a generic buffer. Wearable data could complement online content, substitute for it, or simply mark users who differ before adoption. Interventions should test whether integrating social media claims with personal device data improves calibrated understanding, not merely confidence. Age-inclusive design should address readability, onboarding, data interpretation, privacy, and sustained support while allowing for wide variation within age groups (Moore et al., 2021).

5.5 Limitations and Future Research

Several limitations bound the claims. First, all focal variables were observed at one time point. Reverse causation and unmeasured confounding are plausible, so the terms direct, indirect, and moderation refer to regression structure rather than causal processes. Longitudinal designs can test temporal ordering more credibly; cross-lagged network work illustrates one way to separate prospective relations from same-wave covariation (Ju et al., 2026). Experiments that manipulate information volume, source cues, or wearable feedback would provide a stronger test of the proposed redundancy and complementarity accounts.

Second, measurement is limited. The communication index contained three heterogeneous behaviors and had modest reliability (α = .637). The single self-efficacy item captured perceived ability to find helpful resources but not evaluation skill, calibration, or actual search performance. Wearable adoption was binary and did not distinguish device type, duration, adherence, or whether respondents used the data when evaluating social media content. Future studies should combine validated multi-item measures with behavioral logs and content-level indicators.

Third, the analysis used complete cases and the non-imputed income field. Missingness may be systematic, and the retained respondents need not represent those excluded. Fourth, the OLS models did not use HINTS survey weights or design variables. The coefficients therefore describe this analytic sample and should not be presented as nationally representative prevalence or population effects. A prespecified replication should compare weighted design-based estimates, multiple-imputation results, and the archived complete-case models.

Fifth, explanation and prediction were not separated. Out-of-sample validation could show whether communication, wearable use, and age meaningfully improve prediction beyond demographics without treating predictive accuracy as causal evidence. Methodological work by Liu and Li (2024) emphasizes that responsible social-science use of machine learning depends on the inferential purpose and validation design rather than blanket acceptance or rejection. Such analyses could complement, but not replace, theory-guided tests of mechanism.

6. Conclusion

Among 4,991 HINTS 6 respondents, more frequent social media health communication was associated with greater psychological distress and greater confidence in finding online health resources. Confidence did not independently predict distress in the fitted model, leaving both the indirect association and the moderated moderated mediation index unsupported. Wearable adoption and age nevertheless conditioned the communication–confidence association: the adopter–nonadopter difference became more negative at older ages. The contribution is a precise map of the observed conditional variation and the near-zero indirect pathway, providing a bounded target for longitudinal and experimental replication.

Competing Interests

The authors declare that they have no competing interests.

Data Availability

The HINTS 6 public-use dataset and survey documentation are available from the National Cancer Institute at https://hints.cancer.gov/data/download-data.aspx.

Ethical Approval

HINTS 6 was designated exempt research under 45 CFR 46.104 and approved by the Westat Institutional Review Board on May 10, 2021 (Project #6632.03.51); an amendment was approved on November 24, 2021 (Amendment ID #3597). The NIH Office of IRB Operations determined HINTS 6 to be not human subjects research on August 16, 2021 (iRIS reference number 562715). The present study used the publicly available, de-identified data and involved no new recruitment or participant contact.

The present secondary analysis did not recruit participants or obtain new consent. Participation and consent procedures were administered as part of the original HINTS 6 data collection by the National Cancer Institute and its survey contractor.

Author Contributions

Dehou You: Conceptualization, Methodology, Writing – original draft, Writing – review & editing. Chengyu Xu: Methodology, Validation, Writing – original draft, Writing – review & editing. Hongyan Lai: Validation, Writing – review & editing. Mengxin Ding: Validation, Writing – review & editing. Xiaoran Zhang: Conceptualization, Supervision, Writing – review & editing, Project administration. Dianshi Moses Li: Conceptualization, Methodology, Supervision, Writing – review & editing, Project administration. All authors read and approved the final manuscript.

Fund Program

This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

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